Vector Security Champions Lane, an extension of Crimson Tide Sports Marketing's pregame fan fest, is back for Crimson Tide fans in 2025 and is located just outside the northwest gates of Saban Field at Bryant-Denny Stadium on the lawn behind the Tuska statue.
The centerpiece of Champions Lane is its pregame concert series, which brings a powerhouse lineup of musical talent to the Bud Light Backyard Stage before select home football games. The series will feature live performances by renowned recording artists, creating an ultimate fan experience for all ages.
The concert series will kick off on October 4 prior to the Vanderbilt game with a performance by fan-favorite Uncle Kracker. Known for his unique blend of rock, country and pop, Uncle Kracker’s hits like “Follow Me” and “Drift Away” are sure to get the crowd ready for the big game.
The excitement continues October 18 for the Tennessee game, with a show from rising country star Chase Matthew. With his chart-topping hits like “Darlin” and “Love You Again,” Matthew is set to deliver a high-energy performance.
On November 8, before the matchup against LSU, breakout artist Dasha will take the stage. Her hit single “Austin” has become a global sensation, making her one of the most exciting new voices in country and pop music.
The series will conclude on November 15 ahead of the Oklahoma game with a performance by country music veteran Joe Nichols. A multiple Grammy nominee and Academy of Country Music Award winner, Nichols has amassed a string of No. 1 hits, including “Brokenheartsville,” “Yeah” and “Sunny and 75.” His timeless sound will provide a perfect finale to the concert series.
Vector Security Champions Lane activities (including all concerts) are free to attend. Beginning four hours prior to kickoff, fans are welcome to stop by the area where you’ll also find top food trucks from all over Alabama, a 21+ lounge with no cover charge, interactive displays, up to four giant LED videoboards for fans to watch other college football games in action, and of course, the Crimson Tide student-athlete meet & greet tent!
For a full listing of performances, meet & greets and other updates throughout the season, visit ChampionsLane.com.
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